Conversion rate is a very important metric you need to be analyzing and aiming to improve when building and marketing yourself, content and services through your blog. It is a measure of how effective your content is in getting readers to interact with you and your services, or whatever else it is that you want them to do. Whether it’s a share, email subscribe, purchase or comments. The targets are all up to you. The metric is calculated by dividing the total number of conversions by the number of visitors to your site or specific page.
Your entire blog’s purpose, reason for being and level of success can be summed up in this single metric. Bearing in mind that your targets and goals are entirely up to you. Another site’s key performance indicators may not be yours. Only you can measure your success.
So what is it that you’re trying to accomplish through your WordPress blog and how are you going to do it as efficiently and beautifully as possible? The conversion rate optimization (CRO) industry has grown rapidly and you’ll easily find many companies offering CRO at very premium rates for powerful solutions. Targeted for big business. However, not to worry, since in the true open source, empowering spirit of WordPress, there are a few plugins and services that are free and places the benefits of CRO within reach without a large budget.
As part of Mashable’s Metrics That Matter series, they published a nice brief introduction of assessing conversion rate and how to approach it. A great starting point if you’re new to this.
Here are some useful free WordPress plugins and ideas for improving your blog’s conversion rate leading you to accomplish more with your limited time.